Chrysler named 2012 Detroit Jazz Festival Presenting Sponsor
The world's largest free jazz festival branded
"Imported from Detroit"
Today the Detroit Jazz Festival announced that the Chrysler
brand will be the official presenting sponsor for the 2012 festival. The
sponsorship is an extension of its successful "Imported from Detroit"
campaign, celebrating the spirit and determination of Detroit and its
residents.
"The automotive industry and jazz music both have rich
histories in the city of Detroit. The partnership between Chrysler and the
Detroit Jazz Festival bridges these great histories and brings key elements of
our city together," said Gretchen Valade, chair of the Detroit Jazz
Festival Foundation board of directors. "Welcoming Chrysler as a
presenting sponsor, and hosting its vehicles for a ride and drive, further
proves this year will be the best festival we've seen yet."
The Chrysler brand is also the exclusive ride and drive
sponsor participating with a unique activation at the festival, offering
attendees the chance to test-drive some of the top vehicles on the road.
On-site, Chrysler will offer attendees the chance to drive the 2012 product
lineup that includes the Chrysler 200, Chrysler 300 and the Chrysler Town &
Country minivan.
"The Detroit Jazz Festival is just one of the many
jewels of this city, it draws international acclaim and lets Detroit
shine," said Saad Chehab, President and CEO - Chrysler Brand, Chrysler
Group LLC. "The Chrysler brand is proud to be a part of this celebration
of music and people, which imports a little bit of Detroit to the rest of the
world."
The 33rd annual Detroit Jazz Festival will feature a
one-of-a-kind lineup of today's greatest jazz performers. The artists at this
year's festival have been nominated for more than 200 and won more than 100
Grammy Awards, composed film scores and traveled the world to perform. The 2012
headliners include:
• Sonny Rollins
• Wynton Marsalis
• Chick Corea and Gary Burton, with strings
• Wayne Shorter
• Pat Metheny
• And, 2012 Artist in Residence, Terence Blanchard
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